I Use social media; therefore, I exist.

We strongly believe that you have a higher chance of reaching an international level if you tackle all social media platforms. Every social media platform has its public and wave riders, and every application has its generation, we can say. For instance, Facebook is Gen X and the baby boomers platform where our parents get to be in touch with their long-lost family members and reunite with their schoolmates. Instagram is more Millenials oriented as they share their lifestyles and can influence a whole generation. TikTok is more likely a go-to application for the Gen Z, whereas YouTube is for everyone to enjoy. By knowing these little details, you will know which app suits your business more and you will be put on the right track before initiating your online presence.

Here’s a list of reasons for every business to be online and use social media.

First and foremost, being present online is surely a winning way of reducing your marketing cost as it’s free and when following the right strategy and using the right words and the perfect call to action (CTA), you reach a bigger audience and the whole world. We highly recommend writing down ideas as it has always proved to be a very effective way of seeing clearly and a faster way of brainstorming.

An online presence is most definitely a way to be as close as possible with your customers and clients. Your response to their inquiries and needs is as fast as it should, and this will surely be the best technique to shift the title of a one-time customer to a recurrent one. Speaking of customers, being present online is a communication tool that has proved to be very efficient. To begin with, the interaction becomes easier as it breaks the ice between both parties. This interaction between a business owner and a client does not happen in stores, given that social media gives you the possibility to reach more people and gives them what they want at a faster pace. The more loyal to your customer, the more people come to you. Social media connects people to people.

Being present online is a tool for you to know what is happening around you and be inspired for yourself and your business; mind you being inspired by what is around is different than copying and/or plagiarizing. Social media can be a voice for your business as well. It gives you a voice that - as we keep repeating- reaches a lot of people at once. Social media also makes the world smaller; the message travels faster to a wider audience. Not to forget that social media helps you build a community especially since people like to be part of a community where they feel secure and special.

Businesses that use social media have more potential to sell than those without a presence online, they are at reach at any given time and they fill this gap of in-shop presence. Moreover, it is a key to redirecting your people to anything you desire, from websites to articles to anything that could back up your strategy and your work. When you redirect your followers, you’ll be doing what is known as free publicity, and in return, whoever you mention will return the favour which will lead to having more people come to your business.

When you are online, you are entitled to create your own identity for yourself, from designing a logo and setting up your accounts as close to your personality and your business as possible which will help people recognize you at the first glance. And when done correctly, your business can become a reference to others and a source of inspiration.

Also, social media is a fun partner. It helps you work on your creativity and is the perfect excuse to get your mind off of some stress.

As we are halfway into 2022, what do you think will be newly added to the world of social media? And will it stay as important as it is now?