If you notice when you are meeting with a digital marketing agency for the first time, you are surely asked if you wish to have a Google My Business account or GMB for short.
Why is Google important for my business?
There are many reasons to use GMB, but the answer that strikes the most is because there is nothing more satisfying than when people search for a specific business like yours online, where your business is listed as first or among the best results. All this is due to simply having a Google My Business account. Today we bring you the top reasons to use google for your business.
YOU ARE LISTED IN GOOGLE MAPS, AND GMB IS YOUR BEST FRIEND WHEN IT COMES TO REVIEWS
This alone allows people to find you without a hustle. If you have a physical shop, people can find you without asking a million people how to reach you. As for the reviews, for both online and physical shops, customers and visitors can see what people say about you faster than checking Facebook to see the reviews. Google has proved to be more efficient in terms of reviews than other platforms. We know that for a fact as Google has brought several clients to us. Never underestimate the power of reviews!
SIMILAR TO OTHER PLATFORMS BUT MORE CLIENT-ORIENTED
Eventually, it is another social platform, but the plus it has is that Google my Business is more specific when it comes to being found by the right audience. GMB lists your business based on its category and how active it is on this platform, not on the number of followers and/or how much sales you make!
GMB OFFERS INSIGHTS THAT PROVIDE YOU WITH USEFUL DATA
A key factor in your Google rankings is GMB. Not only does it advertise your goods or services, but it also aids in your market research. Google continues to demonstrate that it is in charge. Powerful tools included in Google My Business give you information on crucial topics to help you develop plans and make choices. You can use this tool to acquire insights that can help you identify the origin of your audience.
In terms of views, GMB may display the number of views that your company profile, images, and posts have received. This step is crucial to determining whether your efforts are successful and garner the attention you want or if they fail to generate revenue for your company.
Did you know that Google My Business may also show you how many people have clicked on the link to your website? You may develop solid tactics by quantifying the data and being aware of these numbers. Take some time to analyze the data if you want to increase website traffic, audience engagement, and business revenue.
LAST BUT NOT LEAST, AND MOST IMPORTANTLY, GMB IS FREE AND USER FRIENDLY
Since this effective tool is free and easy to use, any company can use it to promote its product or service. In a few hours, you can create and verify your profile. Some instruments can instantaneously verify you. You're now ready to dominate Google's first page. GMB makes it simple for local companies to advertise their goods and services online by enhancing their visibility and boosting the probability that they will appear in search results. You can use it as a free tool to improve your internet profile, engage with your clients, and raise sales for your company.
For more info on how to initiate this winning and successful feature for your business, feel free to contact us through our social media, because with Hi-Content, we help your ideas grow.